Question: Who put up more billboards in Windsor: Budweiser or DRTP?
Answer: I do not know but shouldn't OMERS contributors and pensioners be asking the question too given all the fuss about OMERS these days?
Here is the Budweiser answer by the way set out in the Windsor Star: "Capitalizing on their role as one of the NFL's corporate sponsors, Ditmars said "our intention was to paint the town Budweiser red." As a result, there are 110 billboards around Windsor and 35 bus shelter signs, each displaying one of four distinct messages.Declining to divulge the cost of the campaign, Ditmars said "let's just say we've leveraged just about everything we can out of the Super Bowl with this campaign."
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